Remember this rule for every brachah: When you say “Baruch Atah” (Bless are You) picture that Hashem is before you and you are speaking directly to Him. That is the translation of “Baruch Atah.” Think this every time you speak to Hashem. Don’t say any prayer by rote, chas veshalom. You are speaking directly to Hashem, Whose presence fills the world. ~  The Yesod VeShoresh HaAvodah (HaAshmuros 2)