“Rabbi Zeira said: When a person has a friend, the more he asks him for things and borrows from him, the more the latter detests him and repulses him.  But this is not true of God.  The more a person seeks His needs and petitions Him, the more He loves him.  It is thus written: ‘Call me, and I will answer you’ (Jeremiah 33:3)” ~ Midrash Tehillim 4:3